Special Price $60.30 Regular Price $67.00
A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.
|Publish Date||October 2008|
|publisher||The Institution of Engineering and Technology|
|dimensions||6 1/8" x 9 1/4"|
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